The second biggest construction over the Panama Canal

This is the proposal for Cuarto Puente (Fourth Bridge) over The Panama Canal. It will become the second biggest construction project in the Republic of Panama.

This proposal was presented by international consortium Astaldi – Daelim with design collaboration of Mallol Arquitectos to the Public Works Ministry at the Republic of Panama. The bridge will be the fourth bridge over the Panama Canal and it’ll serve more than a million residents. The construction is estimated to last 42 months with a cost that will surpass the u$ 1 billion mark, making it the second biggest construction in the country after the Canal expansion.

The bridge will feature a suspended restaurant under the bridge and observation decks on the very top of the bridge to promote tourism.

The bridge will have an extension of 4 miles connecting to major areas in the city. The construction will not interrupt the regular operations on the canal.

In addition to 3d still renderings, GRAFF3D was commissioned to create an animation to show the different aspects of the project. At our studio in Cordoba, we modeled the entire bridge partials of the canal and existing bridges as well as the city of Panamá.

A gem in Big Sky, Montana

A bespoke mountain retreat. Lot 49 is exclusive in all respects. A ski home that is specifically designed with family, memories, and magic in mind.

When architect Carl Erickson at Zabala Erickson, LLC a few months ago approached us in the International Building Show in Orlando and showed us this fantastic project, we didn’t imagine we will come this far today. At first, we were blown away by the level of details we found on the set of drawings he presented to us, I have been in this industry for more than 20 years and I don’t remember an architect been so detailed and precise in his drawings. The entire residence was drafted, inside and out. This was a great challenge for us and we are game for challenges.

The proposal was to create a series of 3d still renderings and animation that will show two different phases of the project. The first phase will show the residence before the interior design, allowing the architect and developer to use the imagery to refine the design even further, adjust finishes and hopefully inspire the interior designer to create the perfect concoction. In the second phase, the interior design portion will be added to create a strong marketing package for the lucky family who will buy this residence before is built.

With great passion, Carl explained to us the project: ” The site has breathtaking views and immediate ski-in-ski-out access are intimately intertwined with both the overall design of the home as well as the elements of the interior. The house will boost dramatic fanciful timber trusses, a two and a half story library wall, secret rooms for the family explorers to discover, a naturalist hall, and magnificent wine room.”

We researched materials, textures, and finishes that were very specific for this residence. We made an exhaustive study of the site and its topography, views, and aspects of each season. The landscape design was provided by the architect as well and we follow the specification very close.

The builder and developer, Continental Construction was overlooking the project and facilitating us with site videos, imagery, and much-appreciated enthusiasm. After a couple of round of revisions, we presented a collection of 3d images from the interior and exterior in summer and winter, at day and night time. The result speak for themselves.

We are sharing the first phase of this project where you can see just a few examples of the delights that await to the family lucky enough to call this exquisitely crafted house their winter home.

Juan Luque

Creative Director and Co-Founder at GRAFF3D


World Jewelry Hub – Diamond Exchange

The $200 million World Jewelry Hub is the largest and most ambitious development project ever undertaken on behalf of the jewelry and gemstone trades in Latin America. It also has been declared a Free Trade Zone by the Panamanian government, where goods that are imported, traded and exported without entering the local market are exempt from all duties, and resident companies are exempt from paying taxes on profits earned from re-exportation.

GRAFF3D was invited to create renderings and a 3d film of the future building including a montage of real footage of the existing site made with drones, and a 3d model. The animation displays exterior and interior spaces and shows the building during the day and night time.

Designed by Ignacio Mallol, one of Latin America’s most celebrated architects, the World Jewelry Hub is a project of Grupo Verde Azul, one of Panama’s largest property development and management companies. It will include an iconic office tower with spectacular views of both the Pacific Ocean and the mountain ranges that rise above Panama City.

The offices and trading floor at the Latin America’s first recognized diamond and gemstone exchange, World Jewelry & Diamond Hub, Panama, will be located in the low-rise base of the complex, along with a luxury commercial center, with banks, specialized support services, restaurants, and shops, including high-end retail jewelry stores.

The center is being built to meet the professional specifications of the jewelry and gemstone industries. Special attention is being paid to security requirements, as well as light conditions in the offices and recreational areas.

The structure and location of the World Jewelry Hub will ensure that its residents and visitors will have easy access to the business and entertainment facilities of Panama City and a rapid connection to all of Latin America and the rest of the world.

The project will be developed in two phases: the first which involves a structure that houses the World Jewelry & Diamond Hub, Panama, and provides office space for companies, opened at the beginning of 2015. The second phase involves the construction of the multi-story office building.


Visualization: GRAFF3D


As the Suburbs Transform, a New Heart Emerges

In an area developing urban infrastructure to support its suburban roots, a cultural renaissance is happening. And with the construction of a beautiful new civic center underway, Architect Traci Golownia and her team at Beame Architectural Partnership imagined and designed the downtown center which leads to its doorstep. This is the Pines City Center, a new community space emerging in Pembroke Pines, Florida.

With a mix of residential and commercial spaces tucked within lush landscaping, Pines City Center feels modern, walkable and welcoming—accented with a combination of wood and stone design elements that detail central sidewalks, paseos and small plazas where locals and visitors alike can linger.

GRAFF3D was convoked to create 3d renderings that reflect the lifestyle that is been proposed.

Using mockups to present your projects

You may notice a trend on presenting designs on mockups that look so realistic that people may think they are looking at a picture of the print already.

Mockups are great tools to communicate your ideas; a good design looks better when is shown in action. Mockups help to sell ideas and to engage with those in your team or clients who do not have the ability to abstract and imagine how the design would work once it is printed.

Just like a 3d rendering of an architecture design, mockups are 3d images of products. Many are built using photos of white elements such as brochures, magazines or a business card and then added layers that represent the design. Others are 3d objects created for the same purpose.

In this case, we needed to show our client a quick concept for a new development in Panamá; we laid out the imagery previously created for them (3d renderings and 3d floor plans) some simple text copy and a 2d map done in Adobe Illustrator. After we had a simple design concept in 2 dimensions, we saved them as images and added to our white brochure mockup using Photoshop. In only a few hours we have a series of images that represented the printed brochure. As a result, we had a great reaction from our client, everybody understood the design idea, and it was a go.

Juan Luque

Creative Director and Co-Founder at GRAFF3D



GRAFF3D has merged with Pelican Technologies to form touch3D®, a one-stop studio where you can have all your 3d visualizations created and integrated into easy to use, revolutionary apps.

Imagine you are building on an island, your clients are in a remote location, or you simply want an interactive tool that will allow your buyers to experience the entire project as if they were physically there. What if your buyers could experience this all with one touch in a format that was quick, reliable and always available. This sounds like a dream but thankfully with today’s technology and touch3D®, this is easily attainable.

Introducing touch3D® a new real estate suite of services and apps that will blow your mind.

touch3D® was born from the need of its customers. They wanted a tool to incorporate their renderings, animations, floor plans, specs, videos, and pictures in one place and to make it reliable and easy to navigate. They wanted an application that protects the high-quality of the media, works on mobile devices and doesn’t lag. From the beginning, touch3D® was able to deliver a solution that covers all those needs.

The touch3D® promise is to design a presentation and sales tool measured to the size of your project. By listening to your needs, they can prepare a proposal that will include all of your marketing materials such as 3d renderings, animations, virtual tours, floor plans, interior renderings, site maps, location map, as well as a storyboard showing how your app will work.

The team at touch3d® will work with you to make sure everything works in perfect harmony, with every piece in tune with the others. They will produce all the illustrations and animations and build one standalone application that works seamlessly with iPhone, iPad and multiple screens connected to an Apple computer. (An Android version will be released soon as well.)

“Our apps are used worldwide to sell real estate. Each of them is carefully designed and built to perfectly present the unique attributes of each development” Says project director Elvira Wright.

The aim of the software is to demonstrate detailed information of a development in a simplistic and intuitive way, incorporating interactivity with a 3D model. This tool will help your sale team and potential buyers to receive all the information they need even when they are traveling as this application doesn’t need wifi or cellular data service to work.

With touch3D®, you can transform your sales center into a technology-driven bonanza, displaying the content on your personal devices and multiple large screens at the same time thereby creating an interactive and memorable experience.

The software allows you to show your project in every angle and scale starting with a city map showing the more important points of interest such as airports, commercial areas, parks, and schools. One single touch will allow you to fly into the development, showing essential elements such as available residences, green areas, social areas and other amenities. In case you have several phases or sections within your development project multiple tiers can be created. Once you select a building or subdivision you can pick your favorite residence or floor plan, visualize it in 3d in and out, sweep and zoom in each room, look at real views from each room window, and see dimensions and other specifications about the residence. You can swap between floors and compare the views and spaces of other units. Additionally, you can have videos and lifestyle images attached. In the end, you can create a digital brochure of your experience and email all the information for later review. This software is scalable and can grow with your development been easy to add new phases or towers.

There are a series of cool features and modules that can be added to each unique app. Here are a few:


One of the greatest benefits of working with touch3D® is the fact that you don’t need to hire three or four different companies to develop such sophisticated digital presentations. They do it all in-house and that convenience will be reflected in the efficiency and the cost as well. It doesn’t matter the scale of the project either as these software tools have been successfully designed for small and large residential development all the way up to international hotels and resorts.

The team members of touch3D® are experts in producing high-quality 3d visualization and they have been delivering unsurpassed results on worldwide projects since 2004. Now that they have added cutting-edge technology and some impressive interactive presentation experience to their offering, touch3D® has become the one-stop shop for anything you need to make your development look its best.

See the app in action: Watch the video demo below to learn how it works.


If you would like to learn more about the touch3D® line of products and services, please contact Graff3d offices using the form below.

How to Order a 3D Rendering or Animation for Architecture or Interior Design

How to order renderings or animations is probably our most frequently asked question. Most of our clients come to us with little knowledge of how to get started on a 3d project.

We understand not all of our customers are in the architectural design side of the business themselves. Many are marketers, business developers or other specialists and architectural design or interior design is not their forte. Even some architects and interior designers really don’t know what they need to share to get a quote…and that’s okay! We’ve created this simple guide to help you make your best decision and to use your time effectively when preparing a project that requires 3d rendering or animation.

Keep in mind: There is not a fixed price for a 3d rendering.

Every architectural project is different, and as such, every 3d project will have different needs as well. Generally speaking, studios that have a fixed price for  3d visualizations lack consideration of each project’s specific goals and details. If a company presents their visualization like a product stamped out from a production line, be wary. It is guaranteed that the details of your project that make it truly unique will be lost.  Most importantly, it is critical for your visualization studio to understand that each project is affected by its use, physical and cultural environment.  A serious 3d company will request documentation on your project to assess these factors and create an accurate quote. You can often save a lot of money and time by having a studio create project specific quote because all of your wants and desires will be taken into account up front.  You will also save yourself from a big headache at the end when you receive the final visualization as everything will have been communicated clearly at the beginning of the project and nothing will have been left to guesswork.

Save time by preparing your files.

Most 3d studios will request that you provide a set of drawings or plans to create your 3d visualization. Having a folder including your architectural and interior design drawings as PDFs would be ideal. (Other file formats are okay too! The point is that the documentation should be available in some format or another.) Depending on what phase your project is in at the time, you may have more or less details and drawings available. Many times quotes can be created with a set of drawings that will later be replaced with a series of updates, so don’t feel like every single piece of information has to be totally final to generate a quote. Inform your studio upfront to anticipate such changes and send as much information you can at the time you request the quote. In addition to design drawings, you can include presentation boards, referential images, google maps with geographical coordinates or even napkin sketches! Anything you can provide that will help the 3d professional to understand the nature of your project will help realize your project in the best possible way. The more information you submit, the more accurate the rendering or animation will be.

Include a deadline.

Do not forget to include any deadline you may have, even if they are not hardline or set in stone. Here is a good tip: Always set your deadline 2 or 3 days earlier than your actual due date in case you need to make a last minute adjustment.

Request a non-disclosure agreement.

Be safe before you disclose your project. Don’t be afraid to ask for a non-disclosure agreement. Most reputable 3d studios are used to signing agreements that prevent them from sharing or distributing any documentation you share with them during the 3d production process. Here is a good example you can use Non-Disclosure Agreement Template

Think about your project as a story to be told!

3d images and animations are much more effective when they follow a storyline.  Reflect on the emotional aspect you want to project when you share the visualization with your customers.  What do you want your viewers to feel?  Are you trying to make them feel like they are in paradise on a tropical Island? Are you trying to have them experience the excitement and energy of a chic urban experience? Explain the importance of a storyline with your project manager, showing them a purpose and a story will inspire and create more engage with the team. The difference will show at the end. If you don’t know how to make a storyboard, write your ideas and the feelings you are trying to convey down in a document so that everyone involved knows the emotional impact you are trying to convey.  Make a list of elements you think are critical to being considered and then ask your 3d team to create a storyboard for you before they start the 3d modeling.  It is much easier for you and your studio to craft the story of your visualization on paper before it moves to the computer.

Make sure you are comfortable who you are dealing with.

What good is receiving great final product if you had a miserable experience creating it? Find out who is responsible for executing your vision at the studio and get to know them. A large animation may take some time to complete and you want to ensure that you feel good about who you are working with on a day to day basis.

Reviewing a proposal you receive from a 3d visualization studio.

After having received a proposal for your project, here a few things to make sure are included:

    1. Check that the technical details specify a resolution for images and video. If you are planning on producing prints or creating large ads with your renderings, it is crucial to receive high-resolution images somewhere in the range of 4000 by 2000 pixels. Nothing under 1000 pixels is acceptable for a good campaign for print or video. Make sure the video is delivered in Full HD or larger. Full HD is 1920X1080 pixels and older resolutions like 1080×720 are not full HD and shouldn’t be considered
    2. Make sure your proposal includes a production timeline that takes into account your delivery date and revision schedule. Thorough 3d proposals will include 1 or 2 rounds of larger changes and several more revision opportunities where you can make small modifications along the way. It’s ok to request small changes in your design for a simple reason: Certain elements might not work in the project any longer when translated to 3d. It’s important to notice there may be a large impact on your perception when you see your floor plan presented in 3d. It’s important to know you can use those opportunities to communicate and/or to make changes to improve your design.
    3. Payment Terms. Most companies will request some form of advance payment to begin work. This is especially true if you are a new customer for the studio. Never pay more than 50% of the total price proposed upfront and never pay the full invoice until you are 100% satisfied with your final product.
    4. W9 forms or other relevant business certifications. A significant benefit of working a US-based company is that you can have substantial documentation of your expenses for tax purposes. Many “fly-by-night” studios won’t be able to provide you with these important documents so make sure to get what your company needs to do business.

Selecting the right studio to produce your 3d visualizations is the most critical step to receiving the best results for your money. Be aware that there may be a high cost to the low price renderings from discount studios: You may very well end up with a low-quality visualization that might even be unusable. Review the company, their work and their staff in-depth before making a decision. Many studios in the US rely on cheap Asian labor and have little to no intervention in the development and production of your visualizations. If you look at a studio’s portfolio and see many inconsistent rendering styles, that is a telltale sign that the company is handing work off to many vendors rather than working with a single dedicated team.

Make sure the person who is managing your 3d project has training in architecture. There is a significant difference between having an actual architect working on your 3D project rather than just a mere illustrator. A visualization studio staffed with architects will have a much deeper vision of your project and they will be capable of detecting problems or discrepancies with your design that a mere illustrator or 3D artist may miss.  At Cicero Studios, 85% of our staff are architects who first mastered their craft before bringing their expertise into the visualization world.

If you feel I left out details that are important for you or if you have additional questions, please reply with a comment to this post and will be more than happy to help answer them. I hope you find this guide invaluable when you are ready to get involved in a 3D visualization project.  Remember: You and your project deserve the very best and you should never have to settle for anything less.


About the author: Juan Luque has worked in the architecture, art and branding industry since 1996, providing services to a broad array of industries including entertainment, hospitality, residential and luxury retail.  As a Founding Principal of GRAFF3D, Juan leads our creative services and oversees workflows between clients and production teams.

GRAFF3D wins 2016 Vega Digital Awards

With over 1,100 submissions from 30 countries throughout the world, GRAFF3D has won a Canopus & Centauri recognition in the 2016 Vega Digital Awards competition and excelled in its category, showing extraordinary prowess in digital creativity. The winning work was created by Pablo Luna and Diego Esterlizi, and directed by Juan Luque for The Ritz-Carlton Residences at Grand Cayman.

“We truly enjoy producing innovative digital media and helping our clients to improve their communication tools. Receiving an award for such accomplishment represent an additional boost to our spirit and creative force.” Patricia Vaquero – Founding partner at GRAFF3D.

These are the awards won by GRAFF3D this year:

Canopus (1st Place) – V105 Visual Effects / Motion Graphics – The Deckhouses at Grand Cayman

Centauri (2nd Place) – V094 Technology / Science – The Deckhouses at Grand Cayman

Vega Digital Awards is an international competition catered to all creative professionals who inspire through concept, writing or design through traditional or electronic media. “We wish to recognize the singular achievements of small and medium-sized web design, video production and advertising companies, and the creative professionals who are the driving force behind global digital communications industry,” said Kenjo Ong, President for the International Awards Associates (IAA). “We hope to find, encourage and reward the newest and brightest stars emerging in the world of digital communications.”

Other organizations recognized in the competitions include Nike, Inferno (Sony Pictures), Jaguar, Alice Through The Looking Glass (Walt Disney Pictures), Trend Micro, Game of Thrones (HBO), Star Wars: The Force Awakens (Walt Disney Pictures), Fans of the NFL (NFL), BMW and many more.

This year’s panel of international judges included:

·      Aleksandr Tikhonov, Director, Contorra Family, Russia

·      Alessandro Miasi, Senior Copywriter, A-Tono DMCS, Italy

·      Alex Tan, Creative Director, Nokua Design, Malaysia

·      Andrea Foresi, Senior Art Director, TMP Worldwide UK, United Kingdom

·      Birger Linke, Group Creative Director, Ogilvy & Mather, China

·      Christine David, Chief Digital Marketing Director, Rieback & David Integrated Marketing & Advertising, United States

·      Greg Wixted, CEO, Global iLabs Ltd, United Kingdom

·      Joe Hui, Project Manager, Nokua Design, Malaysia

·      Jules Mercado, Web/Graphic Designer,, United States

·      Jurij Plavnik, Creative Director, F4F Creative Factory, Italy

·      Kishore Karumbaiah, Chief Creative Officer, Languor Digital, India

·      Klaus Sommer Paulsen, CEO Creative Director, AdventureLAB, Denmark

·      Kumar Jha, CEO, Agency 42, Australia

·      Kyle Johnson, Principal/Creative Director, BlkMrkt. Cr8tiv Labs, United States

·      Luiis Franceschi, Managing Partner, LUI.IS LLC Interactive Boutique Agency, Switzerland

·      Maria Afroditi Patsi, Creative Director, Patsi® Art & Design, Greece

·      Mark Goldstein, Creative Director, Nobody Studios, United States

·      Matthew Smith, CEO, Modmacro, Inc., United States

·      Nicholas Jackson, Creative Director of Branded Content, The Washington Post, United States

·      Nikolina Popovic, Creative Director, Grey MENA, Qatar

·      Olivier Hero Dressen, Director / Photographer,, China

·      Pavel Kozlov, Designer, Writer, Peopleofdesign, Russia

·      Pier Lalonde, President, Creative Director, Pixel & Cie, Canada

·      Shakir Dzheyranov, Creative Director, Spinifex Group, United States

·      Shangning Wang, Freelance graphic designer & artist, United States

·      Wojtek Jezowski, CEO and Creative Director, Black Rabbit, Poland

·      Zhou Wen Jun, Founder & Design Director, 524 Studio, China

“Winning Vega Digital Awards is a significant career accomplishment for the recipients,” Ong said. “With vetted panelists, tough criteria, blind judging processes, and strict bylaws limiting winners, only the best entries received recognition. The creative digital work this year was truly outstanding and inspiring.”

Thank you to our clients for allowing us to do what we love most.

GRAFF3D is an award winning Studio specialized in 3d digital media including 3d animations, still renderings, Virtual Reality and interactive apps.

If you would like to learn more about GRAFF3D services please feel free to comment below or email

The future for construction sales is here. GRAFF3D to present at NAHB International Builders Show in Orlando.

GRAFF3D, an international creative studio specialized in building visualization will present an innovative recipe to promote construction sales. With offices in US, Argentina, and the United Arab Emirates, GRAFF3D has joined forces with London-based multimedia firm Pelican to launch a new service for the building industry. The venture group will be demonstrating their capabilities at booth W5794 during the NAHB International Builder’s show on January 10 through 12, 2017 in Orlando Florida.

Over the last decade, the visualization industry has evolved tremendously making it more affordable, better quality and faster to get. However, many builders and building manufacturers struggle when they need to find ways to stream they valuable presentations assets. There is always a broken link between the media creators and the application into devices and sales centers.

GRAFF3D found a solution to maximize all your efforts and seamlessly integrate products, floor plans, renderings, 3d animations and Virtual Reality with scale models, multi-level displays, and mobile devices. Today’s buyers expect to have access to your products remotely, through their cell phones or iPads and to experience a consistent presentation throughout their buying process; you should keep your content always available and easy to navigate.

GRAFF3D and Pelican Technologies join forces to unveil an innovative and scalable service that integrates media creation (3d renderings, animations, and Virtual Reality), branding and application development in one place. This recipe promises to save time and resources by giving to the experts the ability to work simultaneously and holistically in the same project, avoiding miscommunication, unexpected delays and costly miscalculations on integration efforts.

IBS offers an excellent opportunity to speak to one of the experts in Orlando. Bring your challenges to the table, and they will find a solution to your business model by scaling capabilities and resources yet keeping the quality on the top.

Green City App Screens

An exhibition of selected projects completed in 2016, along with Virtual Reality Experience and Apps demonstration will be held during IBS Orlando on January 10 to 12 at GRAFF3D booth W5794 in the nextBuild pavilion at the West Hall of OCCC. IBS is the largest light construction show in the globe, attracting 50,000 visitors from more than 100 countries each year.

Scheduled consultations are available from 9:00 AM to 5:00 PM upon registration during the show. Video conferences can be arranged after the exposition for companies in remote locations or not attending IBS Orlando.

Appointment Registration Form

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Redesigning our own brand

“En casa de herrero, cuchillo de palo”.  It’s an old spanish expression meaning: In the house of a blacksmith people have wooden knifes.  We often do this with our own business, leaving what we do best for last. Our own brand was overdue for a makeover.

We looked into slight modifications to our original logo but it didn’t work. We were not convinced that the original brand represented us and our culture. In the last few years many members of our studio pushed the importance of being green conscious and  we implemented incentives for our employees to drive bikes instead of cars, we transformed our office space adding vertical gardens and we offer more flexibility and better prices to clients working on a green architectural project. The entire spirit of our studio improved, yet we didn’t communicate that through our brand.

It was natural to introduce the green color into our brand and to be more consistent with our culture. The result is a complete transformation! We love the simplicity and the strength of our new logo, we are crazy about the green color and the brand icon.

I hope you love it too.

While we build a “brand” new website, here are some images of the work done.


New business card Design


Our office space

Juan Luque

Creative Director and Co-Founder at GRAFF3D